The Saatchi & Saatchi Summer Scholarship The first ever graduate social media recruitment scheme. (Before everyone else started doing it on social media too.)
Mumbai Spice ’Deserves your full attention’ print campaign.
Lucozade ‘Find your flow’ ’Teacher’ radio ad. The only time in history ‘acrobatically’ and ‘Bayeux Tapestry’ have ever rhymed in a radio ad.
Duracell ’The Bunnography’ A fun online film to celebrate 40 years of the Duracell bunny. Was particularly pleased with sneaking the Yiddish word ‘meshuggener’ (madman) into the dialogue @01:55”.
NSPCC Childline‘How U Feelin?’ Digital campaign, TV, online campaign centred around ‘mash ups’ to encourage more kids to contact the (at the time) new Childline website.
