‘The people we love, love spreading germs.’ Basically,
our loved ones are disgusting, germ spreading pigs.
But don’t worry, Dettol’s got you covered. We wanted
to move Dettol away from cold, clinical ‘bottle of death’,
to a warmer, more human and insightful place. So we
made a campaign about a family spreading their
germs all over the shop. Within a year of the campaign
launching household penetration was up by 15%, meaning
a whopping £8m quids worth of incremental revenue
and lots of extremely happy clients.
