‘The people we love, love spreading germs.’ Basically, our loved ones are disgusting, germ spreading pigs. But don’t worry, Dettol’s got you covered. We wanted to move Dettol away from cold, clinical ‘bottle of death’, to a warmer, more human and insightful place. So we made a campaign about a family spreading their germs all over the shop. Within a year of the campaign launching household penetration was up by 15%, meaning a whopping £8m quids worth of incremental revenue and lots of extremely happy clients.
